The advertisement features two tennis players, where one is notably losing the game. However, the narrative takes a positive turn by conveying the message that "even when you lose" on the tennis court, "you win time." The central idea is that the exercise endured during the game contributes to an increase in life expectancy. As the losing player engages in the physical activity of playing tennis, the advertisement suggests that the real victory lies in the health benefits gained from the exercise. Despite the immediate setback of losing the match, the person is portrayed as a winner in the broader context of life expectancy. The watch is presented as a facilitator of this positive outcome, aligning with the overarching theme that every moment of physical activity contributes to a healthier and longer life. By combining the competitive context of a tennis match with the broader perspective of overall well-being and life expectancy, the advertisement effectively positions the watch as a valuable companion in the pursuit of a healthier lifestyle. The messaging implies that, through regular exercise and an active lifestyle, individuals can "win time" and enhance their quality of life, reinforcing the positive attributes of the watch in the eyes of the consumer.